A Zoo's Digital Signage takes the Spotlight

A zoo exhibit gets a digital make-over and makes the resident polar bear its superstar. Through a leading digital signage provider called Keywest Technology - the Kansas City Zoo is now hooked up to a top of the line digital signage hardware and software that handles the playback feed of the exhibit, juggling video and animation mainly designed to pique the interest of animal enthusiasts. More details about the zoo's polar bear here

The Wild Ride with Digital In-Vehicle Signages

As much as traditional and digital signages proliferate in large numbers along our highways. For advertisers, the road side space is getting way too crowded and the competition has now shifted to getting the ads closer to traveling consumers by way of digital in-vehicle signages.
Get on a cab today in any major city and you have ads reaching out to you in the backseat. There are major benefits with installing in-vehicle digital displays in modes of mass transport such as taxis, buses, trains and airplanes, as more people today find themselves frequently traveling for business and leisure.

Such in-vehicle signages can make things easy for travelers in finding their way around town. Like a tourism info center on the go, advertisers using in-vehicle displays can provide maps, travel guide info and services while promoting their key products. Advertisers may also offer ticketing services, departure and arrival times, suggest hotspots, dining establishments and traffic updates.

Digital Signage Directory System Enhances Funeral Services

The dead have more to celebrate as the Venezuela-based digital signage company IMVINET has developed real-time interactive templates for digital display devices to be place at funeral homes such as the one at The Hispania funeral services.

The digital signage directory system displays real-time information about ​​the wake and funerals being held which include schedules, chapel designations, eulogies and family announcements. The digital displays also show updates on the news, weather and various info.

The Bright Lights of LEDs and Digital Billboards

The moment you step out of your door, chances are in Sydney, you're face with a colossal billboard advertisement showcasing the latest in fashion, trends or beverages. Marketing at its prime, you say? Though billboards are part of an age-old industry, its new offspring, the innovative digital billboard have sprouted almost everywhere replacing the static and clunky outdoor advertising structures.

In over a decade, the bright lights of neon billboards have faded, easily replaced by energy efficient LEDs, cutting energy consumption in half and easily lowering standard operations costs for outdoor advertising companies.

Over time the technology gets even better, a BIG WIN for advertisers. With improved calibration methods, digital billboards can pump up more colors and brightened whole streets within seconds. Such large digital signage weather the worst winds and storms, yet manage to still look good without requiring much maintenance. Plus consider the convenience of having your product on display 24/7.

Digital Signage Menus: When What's on Display is Good Enough to Eat

More restaurants should jump on the digital interactivity trend and get their menus going the digital way- a simple point and click display device won't hurt and in fact might lead diners to come in droves. A perfect example would be a hamburger fast food chain, an establishment which can benefit more from an interactive menu display rather than a static poster of their standard burgers and fries.

Digital menu signages can simply engage customers to order more from the menu while queuing in line, a display of mouth-watering and tasty items alongside an infotainment video or a restaurant's promo video can help boost sales. Walk-in customers can simply browse the digital menu and gauge what's for dinner?

The placement of digital menu signage should be strategic enough, but not annoying to diners. It should be installed near the dining entrance or at a common area where patrons can easily access or view the digital signage.

A Digital Signage Menu is a definite marketing asset for any dining establishment. Besides displaying regular menu items and pricing, restaurateurs may choose to feature special offerings, calorie counters and meals of the day.

What is Digital Signage?

What is Digital Signage?

According to Wikipedia Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs can be in the form of LCD, LED, plasma displays, or projected images. These are mostly used on retail stores and corporate buildings.

Digital Signage Displays are usually controlled by personal computers with a proprietary software programs, making it easier to display animations and provide interactivity.