As much as traditional and digital signages proliferate in large numbers along our highways. For advertisers, the road side space is getting way too crowded and the competition has now shifted to getting the ads closer to traveling consumers by way of digital in-vehicle signages.
Get on a cab today in any major city and you have ads reaching out to you in the backseat. There are major benefits with installing in-vehicle digital displays in modes of mass transport such as taxis, buses, trains and airplanes, as more people today find themselves frequently traveling for business and leisure.
Such in-vehicle signages can make things easy for travelers in finding their way around town. Like a tourism info center on the go, advertisers using in-vehicle displays can provide maps, travel guide info and services while promoting their key products. Advertisers may also offer ticketing services, departure and arrival times, suggest hotspots, dining establishments and traffic updates.
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