More restaurants should jump on the digital interactivity trend and get their menus going the digital way- a simple point and click display device won't hurt and in fact might lead diners to come in droves. A perfect example would be a hamburger fast food chain, an establishment which can benefit more from an interactive menu display rather than a static poster of their standard burgers and fries.
Digital menu signages can simply engage customers to order more from the menu while queuing in line, a display of mouth-watering and tasty items alongside an infotainment video or a restaurant's promo video can help boost sales. Walk-in customers can simply browse the digital menu and gauge what's for dinner?
The placement of digital menu signage should be strategic enough, but not annoying to diners. It should be installed near the dining entrance or at a common area where patrons can easily access or view the digital signage.
A Digital Signage Menu is a definite marketing asset for any dining establishment. Besides displaying regular menu items and pricing, restaurateurs may choose to feature special offerings, calorie counters and meals of the day.
No comments:
Post a Comment